David Beckham is ubiquitous in World Cup advertising, While a highly recognizable face for football in the U.S., it presents ...

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

FIFA instituted mandatory water breaks for the 2026 World Cup, citing player safety in the heat. But fans are livid for one ...

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

Lionel Messi is an unlikely commercial superstar, in many ways. He’s introverted, even shy. In Argentina, the 39-year-old is ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.